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Rajib Ghosh

Rajib Ghosh

Global Product Design Leader | Innovation Strategist | Visionary | Consultant | Coach

Empowering individuals and teams to invent and realize extraordinary new possibilities.

As a visionary, I am driven by curiosity and a passion for imagining a better future. I see opportunities where others see challenges and connect ideas across different fields to create meaningful solutions. With over 25 years of experience in design, innovation, and strategy, I focus on improving lives while helping businesses grow. I believe in purpose-driven work, using empathy to design solutions that truly meet people’s needs. I stay optimistic in the face of uncertainty, adapt to change, and see obstacles as chances to grow. As a leader, I inspire teams to think creatively, take risks, and experiment with new ideas, fostering collaboration and innovation. I’m committed to learning, mentoring future leaders, and turning bold ideas into real, impactful change to create a better, more connected world.

 

My goal is simple — to empower you and your organization to unlock your full potential, achieve extraordinary and meaningful results, and create impact that lasts.

 

Click here and discover how we can make that happen. Together.

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Over the past 25 years, I’ve had the privilege of working across a wide range of organizations and collaborating with exceptional individuals. This journey—shaped by hands-on practice, reflection, and even failure—has helped me develop a distinct blend of skills, insights, and mindset rooted in real-world experience rather than theory alone.

 

At the core of my consulting practice is a working model that integrates behavioral insights, real-world evidence, and creative perspective, all framed within the dynamic relationship of Me (the consultant), You (the client), and Technology. I help organizations and teams uncover deep human truths, generate bold ideas, and validate them through practical application—ensuring that every solution drives meaningful and measurable impact.

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Engagements

Sevice

01

Ideation Jam

Duration: 1 - 3 days

The Ideation Jam is a high-energy, facilitator-led, co-creation workshop that helps teams unlock creativity, clarify and detail fuzzy ideas, and generate actionable solutions. Through rapid ideation, structured collaboration, and synthesis, teams explore new possibilities, align around priorities, and gain creative confidence and momentum. Whether you’re a startup shaping a value proposition or an enterprise team addressing a complex challenge, this session delivers alignment, energy, and a clear set of ideas — all within a single day.

Applications
  • Build team alignment and create momentum on key initiatives

  • Identify blind spots, constraints, and quick wins

  • Clarify problem statements, reframe assumptions and evaluate ideas

  • Explore multiple solution directions in a structured way

  • Rapidly ideate on specific experiences when the problem is clearly defined

Examples
  • Startups: “We have an idea with AI but can’t quite define what problem we’re solving.” 

  • Scale-ups: “We need fresh thinking to explore new revenue models using AI.” 

  • Product Teams: “We know the user pain point — now let’s sketch out how to solve it using AI.” 

  • Design Teams: “Let’s get fast UI concepts out before the next sprint planning.”

Outcomes
  • Aligned and reframed challenge statement 

  • 15–30 actionable ideas with initial concepts 

  • 1–3 prioritized solution directions 

  • Clear next steps and ownership

02

Experience Audit

Duration: 1 - 3 days

The Experience Audit is a focused, collaborative, expert-led evaluation of your product or service experience through the lens of your users and customers. Using heuristics, behavioral insights, and Human Centricity, we uncover friction points, usability issues, and missed opportunities. Whether preparing for a launch, addressing drop-offs, or refining a mature product, this evaluation provides fast, actionable insights and clear, prioritized recommendations to improve the experience and drive measurable impact.

Applications
  • Review an app, website, or physical service experience in-depth

  • Validate design decisions and flows pre-launch - Identify what’s confusing, broken, or misaligned with user needs

  • Get clarity on where to focus the next sprint or redesign

  • Gain an external, unbiased user-centric perspective

Examples
  • Startups: “Before we pitch, we need an honest Experience sanity check.” 

  • Product Teams: “We want to improve our onboarding and task flows.” 

  • Service Businesses: “Customers are dropping off, but we’re not sure why.” 

  • Founders: “We want to quickly uncover what’s holding our experience back.”

Outcomes
  • Clear understanding of UX pain points and opportunities 

  • Prioritized list of issues and suggestions 

  • Aligned team perspective on what matters most

  • Ready-to-act design recommendations for next steps

03

Design/Strategy Sprint

Duration: 3 - 5 days

The Design/Strategy Sprint is a highly collaborative and immersive engagement that helps teams align on purpose, strategy, envision future-ready experiences, and build a design or innovation strategy. It combines strategic alignment, human-centered design, and AI-informed foresight to create clarity and momentum. Ideal for strategic alignment, launching products, transforming services, or crafting long-term experience visions, this ensures business, design, and tech decisions move forward in sync — toward meaningful outcomes.

Applications
  • Align cross-functional teams around a shared product or business vision

  • Define a design strategy that is principle-led, AI-aware, and future-ready

  • Rapidly prototype innovative solutions with business, user, and brand value

  • Identify scalable opportunities to increase efficiency and reduce costs

  • Create an execution roadmap with stakeholder buy-in

Examples
  • Design Leaders: “We need to set a design strategy that scales and guides teams.” 

  • Founders & CXOs: “We want to align around a shared product vision before building.” 

  • Product Teams: “We need to explore and prototype AI-powered experiences.” 

  • Strategy Teams: “We want to discover future-forward growth opportunities.”

Outcomes
  • Shared alignment across leadership, product, and design teams 

  • A clearly articulated design strategy that guides decision-making 

  • A North Star vision grounded in user needs and business intent 

  • Prototypes of innovative, AI-informed product/service concepts 

  • Roadmap for validation, rollout, and scale

04

Strategic Innovation Intensive

Duration: 2 - 6 weeks

The Strategic Innovation Intensive is a collaborative and extensive deep-dive that blends business strategy, creative thinking, and technology foresight to develop validated innovation strategies. Through user and stakeholder research, insight generation, ideation, and prototyping, teams uncover new opportunities and shape bold, executable directions. Ideal for solving complex challenges or enabling AI-driven transformation, it turns ambiguity into clarity and delivers strategies that are visionary, scalable, and built for impact.

Applications
  • Discover new growth, product, or service opportunities grounded in user insight and market shifts

  • Develop a clear innovation strategy aligned with business, brand, and AI capabilities

  • Improve organizational readiness and adoption for AI-driven transformation

  • Align leadership teams on a bold yet actionable strategic direction

  • Prototype and validate concepts before scaling investment

Examples
  • Strategy Teams: “We want to discover untapped whitespace in our category.” 

  • Innovation Leads: “We need a structured process to explore AI-driven opportunities.” 

  • CXOs: “We’re facing resistance to AI — how do we improve internal understanding and adoption?” 

  • Product Teams: “We want to move from fragmented ideas to a coherent, validated strategy.” 

  • Transformation Leaders: “We’re evolving our business model — but need creative, human-centered direction.”

Outcomes
  • Clear, validated innovation strategy aligned across teams 

  • 2–3 opportunity areas with business, user, and tech viability 

  • Strategy artifacts ready for executive buy-in and roadmap inclusion 

  • Actionable plan to improve adoption of AI and other transformative capabilities 

  • Internal alignment and momentum for innovation and change

Case Studies

Case Studies

Modernizing Edge Web Store to improve business and end user outcomes.

PRODUCT DESIGN

Microsoft

Designing a Modern Web Store

Modernizing Edge Web Store to improve business and end user outcomes.

Enticing users to spend more time personalizing their browser during first run.

PRODUCT DESIGN

Microsoft

Engaging Users with Immersive GenAI FRE

Enticing users to spend more time personalizing their browser during first run.

Creating user growth through delightful personalization with generative AI.

PRODUCT DESIGN

Microsoft

Making Edge Personal with GenAI

Creating user growth through delightful personalization with generative AI.

Helping users learn and engage with Edge more using AI recommendations.

PRODUCT DESIGN

Microsoft

Increasing PDF Engagement with AI

Helping users learn and engage with Edge more using AI recommendations.

Blog: Musings & Inspirations

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Fueled by purpose and driven with intentionality, design is a courageous and imaginative act to invent extraordinary new possibilities.

Context

Design is contextual. Context is the cornerstone of good design, shaping outcomes that are meaningful and relevant. Understanding the environment, needs, and nuances makes design intuitive and impactful.

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Creativity

Design is creativity. Good design, born from childlike openness, transforms ideas into extraordinary new things, inspiring emotions, sparking innovation, and fostering a lasting bond.

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Clarity

Design creates clarity. Good design simplifies complexity with intention and precision, empowering people to connect with what truly matters, sparking inspiration, and creating impactful, lasting experiences.

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Connection

Design is connecting. Good design connects its creator and experiencer as much as it connects deeply with the experiencer. This essential connection ensures purpose, fulfillment and meaning.

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Courage

Design is courageous. To create exceptionally good design, we must dare to venture into the unknown, challenge conventions, and imagine possibilities that others have yet to experience.

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Care

Design is caring. Good design embodies empathy and thoughtfulness, addressing needs with passion to create solutions that truly connect and add lasting meaning to people’s lives.

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Connotation

Design’s connotation is its significance. Good design infuses values and emotions into context, transforming itself, creating relevance, and fostering meaningful connections with the experiencer.

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Craft

Design is craft. Good design embodies the pride of craftsmanship, where skill, precision, and passion transform ideas, infusing enduring value and profound meaning into everything it touches.

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Celerity

Design is timely. Good design comes from enabling swift iterations, agile thinking, and timely innovation, fueled by curiosity and collaboration, that transforms bold ideas into impactful and enduring realities.

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Photography, Typography, Art and AI

I am deeply touched, moved, and inspired by art in any form. My personal exploration spans photography, experimental typography, and art, where I find immense joy in blurring the lines between these forms to create unique expressions. More recently, with the advent of Generative AI, I have ventured into the fascinating intersection of AI-driven creativity and human artistry. This collaboration aims to push boundaries and forge new paradigms in art.

 

Here are some of my works that reflect this ongoing journey of exploration and creation.

Contact

Get in touch

Please take a moment to fill out the form if you’d like to get in touch with me. Whether you’re looking to consult with me about my services, get input on something, or just have an open discussion on a topic, I’d be happy to connect!

Thanks for writing! Will respond soon.

ⓒ Rajib Ghosh. 2024 - 2025. All rights reserved.

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