Rajib Ghosh
Global Product Design Leader | Innovation Strategist | Visionary | Coach
Empowering individuals and teams to invent and realize extraordinary new possibilities.
As a visionary, I am driven by curiosity and a passion for imagining a better future. I see opportunities where others see challenges and connect ideas across different fields to create meaningful solutions. With over 25 years of experience in design, innovation, and strategy, I focus on improving lives while helping businesses grow. I believe in purpose-driven work, using empathy to design solutions that truly meet people’s needs. I stay optimistic in the face of uncertainty, adapt to change, and see obstacles as chances to grow. As a leader, I inspire teams to think creatively, take risks, and experiment with new ideas, fostering collaboration and innovation. I’m committed to learning, mentoring future leaders, and turning bold ideas into real, impactful change to create a better, more connected world.
Over the past 25 years, I’ve had the privilege of working across diverse organizations and collaborating with few exceptional human-beings. Through this journey, I’ve cultivated a unique blend of knowledge, skills, and mindset—not merely acquired through information but deeply shaped by experiential learning, practice, and even failure. While the learning never stops, these experiences now enable me to empower others in meaningful ways through the following services.
Strategic Innovation and Culture
Empowering organizations to stay competitive and unlock growth opportunities by solving challenges through a unique blend of human-centered and business methodologies.
Strategic and Creative Workshops
Driving outcomes through workshops that align teams, spark collaboration, and drive action using tools like co-creation and LEGO® Serious Play® to craft effective strategies.
Design Strategy and Execution
Driving business success by aligning design strategy with execution, integrating creative vision, user insights, and agility to deliver impactful solutions and enhance user experiences.
Coaching and Mentoring
Helping individuals and teams unlock their true potential through coaching and mentoring, fostering growth, enhancing capabilities, and driving impactful outcomes.
Work Experience
Co-Founder, Director of Design
Studio Aum
2010 - 2012 · 2 yrs
Hyderabad, Telangana, India
Drove business development, client retention, and project management, delivering impactful UX designs and accelerating brand growth.
Business Development and Strategic Management: Spearheaded business development efforts, driving growth and establishing Studio Aum as a reputable brand and UX design firm. Led strategic initiatives that helped scale operations and attract high-value clients.
Client Satisfaction and Retention: Successfully maintained a high level of client satisfaction, resulting in repeat business and client referrals, fostering long-term relationships that contributed to the firm's growth.
Project Management and Execution: Managed end-to-end project lifecycle, overseeing timelines, resource allocation, budget, and quality control. Delivered projects on time and within budget while maintaining the highest standards of design and user experience for clients like the Indian School of Business, Microsoft, Citibank, IMImobile and Pragati Printers.
Brand and User Experience Design: Led the creation and execution of innovative brand and user experience designs that resonated with client audiences. Focused on delivering designs that were both visually appealing and functionally intuitive, aligning with client goals and market demands.
Designer/Design Lead
Various
1997 - 2004 · 8 yrs
India
Between 1997 and 2004, started the design journey by creating impactful digital and print solutions, shaping brand identities and user experiences. At Smartifacts LLC, designed intuitive web and mobile interfaces, aligning user needs with brand values to enhance market presence. Collaborated with clients to deliver seamless interaction and visual design solutions. At Moving Pixels Pvt. Ltd., developed multimedia content for educational CD-ROMs, corporate films, and ads, leveraging user research to boost usability. Designed a product for optimizing jewelry showroom processes. At Tata Interactive Systems, contributed to interactive game design and 3D modeling, enhancing user engagement. Early experience at Ogilvy & Mather involved crafting print ads, packaging, and brand identities, driving brand visibility and recognition. Each role built a solid foundation for delivering creative, user- centered design solutions. Led the design and development of one of the first hybrid Knowledge Management solutions at Smartifacts LLC, revolutionizing enterprise knowledge sharing in the early 2000s.
Fueled by purpose and driven with intentionality, design is a courageous and imaginative act to invent extraordinary new possibilities.
Courage
Design is courageous. To create exceptionally good design, we must dare to venture into the unknown, challenge conventions, and imagine possibilities that others have yet to experience.
Care
Design is caring. Good design is crafted with precision and attention to detail. It demands mastery of materials, tools, and processes. Good design passionately cares about its experiencer.
Context
Design is contextual. Context is the cornerstone of good design, shaping outcomes that are meaningful and relevant. Understanding the environment, needs, and nuances makes design intuitive and impactful.
Connection
Design is connecting. Good design connects its creator and experiencer as much as it connects deeply with the experiencer. This essential connection ensures purpose, fulfillment and meaning.
Clarity
Design creates clarity. Good design simplifies complexity with intention and precision, empowering people to connect with what truly matters, sparking inspiration, and creating impactful, lasting experiences.
Celerity
Design is timely. Good design comes from enabling swift iterations, agile thinking, and timely innovation, fueled by curiosity and collaboration, that transforms bold ideas into impactful and enduring realities.
Blog: Musings & Inspirations
Photography, Typography, Art and AI
I am deeply touched, moved, and inspired by art in any form. My personal exploration spans photography, experimental typography, and art, where I find immense joy in blurring the lines between these forms to create unique expressions. More recently, with the advent of Generative AI, I have ventured into the fascinating intersection of AI-driven creativity and human artistry. This collaboration aims to push boundaries and forge new paradigms in art.
Here are some of my works that reflect this ongoing journey of exploration and creation.
